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As we’ll see below, these factors can be combined to help establish a sense of balance with your design. Balance in design refers to an even distribution of visual weight. A lack of balance can lead to visual tension, which can make or break a design. Balance can be achieved with symmetric, asymmetric, radial, or mosaic approaches.
How to apply balance in design
Because half of the composition mirrors the other half, at least half of the composition will be rather predictable. With this type of balance, elements don’t have to be perfectly symmetrical, but they may end up that way naturally since everything radiates out from one place. Radial balance is when you distribute elements around a single point — usually the center of a composition. One of the most critical considerations when designing with emphasis on proportion is the scale.
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Balance has to be visible in your images, colors, texture, and space to give it stability and order. Gestalt is important, for instance, in making separate sections of a website distinct by increasing the white space between them. “Accidentally” grouping elements which are not conceptually similar will result in confused users. Hierarchy in design refers to the arrangement of elements in a way that signifies importance. It guides viewers' eyes, ensuring they focus on primary information first, followed by secondary and tertiary details. Designers establish a visual hierarchy by employing size, contrast, color, and spacing, directing attention and aiding comprehension.
Apply balance to your designs to catch and please the eye
If you take the image above, the larger imagery of the temples to the right are offset by the longer line of smaller camel silhouettes. White space, or negative space, gives your composition room to breathe and helps certain elements stand out. And most of the time, it makes your work more successful by highlighting the important information and your main design element. Objects, text, their size, and shape, color and texture, all have weight, which is important to distribute on your composition with care and evenly. Repetition refers to using the same or similar elements throughout your design, either in regular or irregular patterns. It’s used to reinforce certain elements while also providing a sense of unity and continuity to your design.
We can use them to create shapes, and when we repeat them, we can form patterns that create textures. Unpredictable patterns are created, and overall you have more freedom of expression with asymmetry than with symmetry. Both symmetry and asymmetry can be used throughout a composition, independent of, yet while contributing to, the final balance. You can have symmetrical forms in an asymmetrically balanced composition and vice versa. Radial balance occurs when elements radiate from a common center. Rays of sunlight and ripples in a pond after a stone is tossed in are examples of radial balance.

These principles include balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety. Each principle plays a pivotal role in organizing or arranging the visual elements in a design, ultimately shaping the viewer's experience. This comprehensive resource provides insights into the interconnectedness of design principles in various mediums. In conclusion, understanding the principles of design is essential for creating visually appealing and effective designs. By considering elements such as balance, contrast, and proportion, designers can create designs that not only look beautiful but also convey the intended message. By mastering these principles, you can take your design skills to the next level and create designs that truly shine.
Looking at the overall composition, I see several discrete shapes. Translational symmetry (or crystallographic symmetry) occurs when elements are repeated over different locations in space. It can occur in any direction or at any distance, as long as the basic orientation is the same. Natural forms develop translational symmetry through reproduction. You can create rhythm, motion, speed and dynamic action through translation symmetry. Mosaic balance (or crystallographic balance) results from balanced chaos.
White space
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This can be achieved by using light colors or smaller elements in the direction that is emphasised. When designing a layout, take a step and ask yourself if the overall composition feels balanced. If one elements draws too much attention, you can experiment with size, color, contrast, or density to help redistribute the visual weight. Pattern uses a repeated arrangement of elements to create consistency and unity throughout. Patterns can be regular or irregular, symmetrical or asymmetrical balance.
Asymmetrical balance
However, as we’ll see in the next example, this is not always true. In the physical world, objects of the same physical weight will balance each other on a scale. In design, balance refers to the distribution of visual weight. To summarize, every piece of work uses point, line, shape, form, and color elements.

The iPhones are placed equally on the screen while the text on top is on even lengths on both sides. Reflection symmetry is where one half of the image reflects the other half. All of these are equally important, but as you can notice, the first on the list is balance, proving its significance. This article will focus on balance in design and give examples that you can get inspiration from. The most common forms of alignment are left-aligned, right-aligned, and center-aligned.
Before creating any design, the designer must understand the desired scale. Proportions that are too small can be difficult to view or will lack visual appeal, while proportions that are too large will seem overwhelming. Sometimes the purpose of the design makes an off-balance or discordant design work well. If the content of your design is also intended to be uncomfortable or make people think, a discordantly balanced design can work well.
With the right tools and principles, your design will be ready to melt hearts. If there is no relationship between your two or more elements, your design will give a messy and unprofessional feel. So, to achieve unity, you should organize all your visual elements and make them work together in a single design composition.
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